Feasibility Studies


A communication feasibility study gives an organization crucial information before embarking on any new initiative. A communications feasibility study researches an organization's position and reputation in the community; identifies target audiences, their motives and actions; issues of concern (real or perceived); a marketing and communication plan; and how to best practices for implementation and community engagement. In addition, it analyzes how new marketing and advertising initiatives may be perceived by those audiences and the challenges they might face.